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It goes without saying that India is a very lucrative emerging market and tech companies are fighting over who gets the bigger piece of the pie. Samsung’s interest in the Indian market is no secret and according to reports the company is shifting strategies in the country as it seeks more growth. The first order of business: shaking up the senior management. According to an Economic Times report four senior executives have left Samsung India in the last month alone.
The reorganization effort is being led by HyunChil Hong, Samsung India’s new president, who replaced CEO BD Park about four months back. Apparently the company is shifting employees from the corporate marketing team to the product sales team and may even have plans to merge the tablet sales, mobile application and content development teams with the smartphone team. This might lead to more people quitting or being shown the door. According to a senior industry executive cited in the report, Hong is on a mission to re-organize the company’s operations in India while particularly focusing on increasing profit and decreasing costs.
