
The company has been working hard since last year to push its VR credentials. It has created an entire end-to-end virtual reality solution that includes the Gear 360 camera which enables users to easily capture VR content that they can then view with the Gear VR headset. Samsung launched a slightly improved version of its Gear VR headset last year.
Samsung has relied on promotions and offers to push virtual reality. Last year, it gave away a free Gear VR headset to all those who pre-ordered a Galaxy S7 or Galaxy S7 edge, and it goes without saying that millions of people across the globe pre-ordered one of the best flagships that Samsung has ever made.